Business to Business Marketing Strategies

  1. Dig deeper when targeting your demographic

Often times business to business (B2B) marketers take the “spray and pray” approach when it comes to targeting their demographic. This can be a huge waste of valuable marketing money. You can fix this by narrowing down your audience using “hyper-targeting”. Creating fake, target personas can, psychologically, put you into their mindset so you can make marketing decisions that are more likely to resonate with them.

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The Highs and Lows of Email Marketing Campaigns

I recently sent out my first, if not the company’s first as well, marketing emails as part of our campaign to make the business grow. It was a bit of rollercoaster ride to get to the actual point of sending them but we managed it. It was also a wild ride for me after the emails had been sent. I’m going to run through my experience of this and then offer my thoughts of what I’ve learnt and what I’d change.

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