Often times business to business (B2B) marketers take the “spray and pray” approach when it comes to targeting their demographic. This can be a huge waste of valuable marketing money. You can fix this by narrowing down your audience using “hyper-targeting”. Creating fake, target personas can, psychologically, put you into their mindset so you can make marketing decisions that are more likely to resonate with them.
Continue readingEvery business is different so there are different formulas and mixes for each business with what will help them when marketing online. Below are just a few examples of methods that can be used by almost any business.
We are currently preparing for the next release of Requestbox on Monday 6th August.
Open registration is now one of the biggest changes we have ever made to Requestbox, take a look at how it works below.
Here is a slightly more detailed look into some of the major changes that are coming in the next Requestbox Update on Monday 13th November.
We are currently preparing for the next release of Requestbox on Monday 13th November from 10-12 [UTC]. Please be aware that Requestbox will be unavailable during the update. If you wish to try the new features in advance, please log on to our preview system (https://preview.requestbox.net/).
I recently sent out my first, if not the company’s first as well, marketing emails as part of our campaign to make the business grow. It was a bit of rollercoaster ride to get to the actual point of sending them but we managed it. It was also a wild ride for me after the emails had been sent. I’m going to run through my experience of this and then offer my thoughts of what I’ve learnt and what I’d change.
Lead management is a set of methodologies, systems and practices designed to generate new potential business clientele. It facilitates a business’ connection between its outgoing consumer advertising and the responses to that advertising. Continue reading
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