The Highs and Lows of Email Marketing Campaigns

I recently sent out my first, if not the company’s first as well, marketing emails as part of our campaign to make the business grow. It was a bit of rollercoaster ride to get to the actual point of sending them but we managed it. It was also a wild ride for me after the emails had been sent. I’m going to run through my experience of this and then offer my thoughts of what I’ve learnt and what I’d change.

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