- Dig deeper when targeting your demographic
Often times business to business (B2B) marketers take the “spray and pray” approach when it comes to targeting their demographic. This can be a huge waste of valuable marketing money. You can fix this by narrowing down your audience using “hyper-targeting”. Creating fake, target personas can, psychologically, put you into their mindset so you can make marketing decisions that are more likely to resonate with them.
Every business is different so there are different formulas and mixes for each business with what will help them when marketing online. Below are just a few examples of methods that can be used by almost any business.
Digitalization has become the key factor in most businesses achieving more by making the most of the tools available to do more in this increasingly digital age.
An all too common mistake made by businesses and organizations, when adopting the transformation to a digital first methodology, is that they consider only the processes of the business and how it operates. Continue reading
If SaaS, PaaS & IaaS sounds like another language you should read all of this this as it will help you see the inevitable future of your business technology, hopefully in a way that’s not as bamboozling as some technical articles can be.
(If you already understand the acronyms very well scrod down the iPhone) Continue reading
If you haven’t documented your workflows yet you’ll be pleased to hear this isn’t an enormous task and it is likely not as complex or daunting as you might think. It can be achieved in manageable sections rather than one job, simply describing in stages what you do and each member of your team do every day. Continue reading
There’s always something available designed to make your life easier. Whether you’re watching infomercials at 2am due to insomnia or discovering the revolutionary wonders displayed in a gadget shop, the idea of a faster and easier way is ever present in every part of our daily lives. Continue reading
Digital transformation sounds like a fad tech or sales buzzword, but it’s a vitally important process for keeping your organisation up to speed and optimized using the latest changes in technology to enhance your throughput and communication.
Sounds so simple! Continue reading
We are currently preparing for the next release of Requestbox on Monday 6th August.
Open registration is now one of the biggest changes we have ever made to Requestbox, take a look at how it works below.
Here is a slightly more detailed look into some of the major changes that are coming in the next Requestbox Update on Monday 13th November.