Business to Business Marketing Strategies

  1. Dig deeper when targeting your demographic

Often times business to business (B2B) marketers take the “spray and pray” approach when it comes to targeting their demographic. This can be a huge waste of valuable marketing money. You can fix this by narrowing down your audience using “hyper-targeting”. Creating fake, target personas can, psychologically, put you into their mindset so you can make marketing decisions that are more likely to resonate with them.

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Digitalization must consider the customer too!

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Digitalization has become the key factor in most businesses achieving more by making the most of the tools available to do more in this increasingly digital age.

An all too common mistake made by businesses and organizations, when adopting the transformation to a digital first methodology, is that they consider only the processes of the business and how it operates. Continue reading